VisitAbuDhabi.co.uk v VisitAbuDhabi.ae
An opportunity to generate £190m+ in extra bookings and £39m in additional tax revenue — without increasing UK marketing spend.
The Challenge
Why the .ae domain names underperforms in the UK
93% of UK consumers trust .co.uk domains
50% of UK consumers believe .com represents a US business
Fewer than 4% of UK consumers recognise .ae, with many confusing it with .ai
Result: weak recall, low trust, missed bookings.
The Opportunity
Switching the Call-To-Action to VisitAbuDhabi.co.uk unlocks:
Higher Trust & Stronger Recall
93% of UK consumers trust .co.uk domains
More Clicks & Searches
Increased engagement across all media channels
Lower Cost Per Click & Improved ROI
40% reduction in cost per click on all Google spend
Over £190m in Incremental Bookings
Massive revenue uplift from same marketing spend
OOH Advertising: JCDecaux
Highlighted that .co.uk outperforms
.co.uk delivers double the brand recall in OOH ads
Significantly stronger memory retention amongst UK consumers
Up to 60% higher online engagement
Compared with .ae domains in outdoor campaigns
TV Advertising: Thinkbox highlighted that .co.uk outperforms
60% More Traffic
.co.uk generates 60% more traffic than .ae domains but without increasing the spend.
20% Better Than .com
At least 50% more effective than .com alternatives
Stronger Second-Screen Behaviour
Enhanced memory triggers and immediate online action
Brand Recall unmatched
VisitAbuDhabi.co.uk meets the expectation of UK travellers is the brand resonates and is trusted
Google Ads: Pay-Per-Click Return on Investment
Digital Marketing Spend — The Facts
42%
Higher Click-Through Rates
.co.uk achieves 42% higher CTR than .com
60-100%
More Traffic
Compared with .ae domains, as .co.uk names create stronger engagement and trust
40%
Lower Cost-Per-Click Spend
Significant cost reduction per click — same budget, more bookings
3 x
3× Higher Return on Ad Spend
.co.uk campaigns deliver up to three times stronger ROI than .ae, combining higher CTR with lower CPC
Pay PerClick ROI Grid (UK Market)
Channel ROI Breakdown
Blended £10M Spend
Television
Highest volume channel with 60% uplift potential
Outdoor
Strong brand recall improvement
PPC
Most cost-efficient with 40% CPC reduction
Headline Impact
Big Numbers
Same £10M UK Spend
+110,000
Extra bookings
+£190m
More revenue
+£39m
In VAT and Tourist Tax receipts
VisitAbuDhabi.co.uk — Sell Package Holidays, Drive Investment, Boost Visibility!
01
ATOL-Protected & UK-Regulated
Full UK consumer protection under ATOL and Package Travel Regulations – ensuring buyer confidence and compliance.
02
Complete Booking & Payment Platform
Integrated booking engine with flights, hotels, and transfers — all priced and payable in GBP to eliminate exchange friction.
03
50/50 Revenue Partnership
Joint-venture structure with DCT Abu Dhabi — transparent revenue share on all bookings generated through VisitAbuDhabi.co.uk.
04
Comprehensive Hotel & Experience Listings
Every Abu Dhabi hotel, resort, and attraction listed under one trusted UK gateway — driving bookings and longer stays.
05
Investment Promotion
  • Dedicated “Invest in Abu Dhabi” section highlighting Foreign Direct Investment, Corporate Restructuring, and New Company Formation opportunities.
  • Supports job creation, business relocation, and post-Brexit investment diversification.
  • Custom landing pages for each major investment sector: Real Estate, Healthcare, Technology, Education, Renewable Energy.
Business & Tourism Directory
Connecting UK travellers directly to Abu Dhabi enterprises:
Shopping malls, medical providers, financial services, education hubs, restructuring firms, and SMEs — all verified and linked from VisitAbuDhabi.co.uk.
AI-Powered Destination Platform
Building Abu Dhabi's Future in the Era of AI Travel
By 2030, 70–75% of all travel will be planned and booked through AI and voice search platforms such as ChatGPT, Gemini, Claude, and DeepSeek.
Consumers are already shifting away from Google destinations that adapt now will lead the next decade.
VisitAbuDhabi.co.uk will be built for this new era, giving Abu Dhabi a first-mover advantage as the most AI-ready destination in the UK market.
AI Trip Planning
Conversational planning powered by natural-language AI, instantly creating curated, bookable itineraries based on live data and verified partners.
Voice-Activated Tour Guide
In-destination AI tour guide, answering real-time queries like "What's on near Yas Island?" or "Find the best rooftop view tonight," powered by geolocation and voice interaction.
Market Insight Engine
Anonymous AI query data reveals UK visitor insights and live demand, providing Abu Dhabi Tourism with pre-Google Trends market intelligence.
Strategic Advantage
  • Future-proof visibility as global search moves from Google to AI.
  • Exclusive UK positioning through the trusted .co.uk domain.
  • Establishes Abu Dhabi as the world leader in AI-enabled tourism marketing.
SEO Is Yesterday — AI Discovery Is The Future
Why VisitAbuDhabi.co.uk Will Lead The AI Era of Tourism
The Shift
The age of Google-only SEO is ending.
By 2030, 70–75% of global travel discovery will happen through AI and voice assistants like ChatGPT, Gemini, Claude, and DeepSeek.
To stay visible, destinations need two layers of infrastructure — one for Google, and one for AI.
The Strategy
VisitAbuDhabi.co.uk will be built with dual layers:
  • Search Layer: traditional SEO for current visibility.
  • AI Layer: structured, factual data written for AI engines to read, learn from, and recommend.
This ensures that VisitAbuDhabi.co.uk is the UK’s largest authority and remains discoverable both today and in the AI-first future.
The Scale
We will create an AI-indexed content library of 100,000+ structured pages covering:
  • History, culture, and heritage.
  • Tourism, hotels, and experiences.
  • Business, trade, and investment.
Plus daily updates:
  • 15,000+ Abu Dhabi news stories per year.
  • Thousands of FAQs refreshed in real time and updates every day
The Advantage
When anyone in the UK asks AI:
  • "Where's best for a family holiday in Abu Dhabi?"
  • "What are the top beaches near Saadiyat?"
  • "How do I start a business in Abu Dhabi?"
AI engines will reference VisitAbuDhabi.co.uk as the verified UK authority — giving Abu Dhabi first-mover advantage and long-term dominance in AI search visibility.
VisitAbuDhabi.co.uk — The Source Where AI Learns About Abu Dhabi
Let's Make Every Pound of UK Advertising Work Smarter
Turning Brand Trust into Tourism Growth
20× Higher Brand Trust in the UK
93% of UK consumers trust .co.uk websites, compared with only 4% who recognise .ae.
That trust delivers up to 20× stronger recall and response rates across all media.
60% More Traffic & Engagement
.co.uk campaigns achieve up to 60% higher engagement and stronger conversion performance — turning awareness into measurable results.
40% More Efficient Digital Spend
Lower CPC and higher CTR than .com or .ae mean the same budget drives far more visibility and bookings.
The Economic Impact
Re-deploying the same £10 million UK media spend through VisitAbuDhabi.co.uk could generate:
  • +110,000 incremental bookings (based on 6–7-night UK visitor stays)
  • ≈ £190 million in new visitor revenue (average UK tourist spend ≈ £1,600–£1,700 per trip, incl. flights — Arabian Business 2023)
  • ≈ $39 million in tourist-tax & VAT receipts
Modelled using VisitBritain & WTTC multipliers; Etihad / DCT long-haul segmentation data.
Let's Make the Switch — and Make Every Pound Work Harder for Abu Dhabi.
Who We Work With
Our Content and Partner Technology Drive Millions of Dollars in Tourism Revenue Worldwide
We work with governments, national tourism boards, and international airlines to grow inbound travel, strengthen destination visibility, and convert awareness into measurable visitor arrivals.
Our AI-powered content systems and partner technology infrastructure enable seamless traveller engagement — combining intelligent content, search optimisation, and live booking connectivity.

Global Partnerships
National Tourism Boards
  • Government of Malta / VisitMalta
  • VisitQatar
  • VisitSaudi
  • Bahamas Ministry of Tourism
  • Visit Maldives
  • Visit Mexico
  • Visit Barbados
Airline Partners
  • KM Malta Airlines
  • Scandinavian Airlines (SAS)
  • Norwegian Air
  • AirBaltic
  • Cyprus Airways
Ongoing Development
We are now building Dubai.co.uk, an AI-powered destination platform expected to become the number-one ranked authority for the UK market, extending our leadership in AI-driven destination technology.

Technology & Innovation Partnership
In collaboration with CostelloGlobalTechnology.com — which is adding advanced AI layering for corporate clients worldwide — we are building the next generation of digital ecosystems designed specifically for AI engines such as ChatGPT, Claude, DeepSeek, and Gemini.
These platforms ensure our destinations and partners are recognised, recommended, and ranked at the top of all AI-driven search results.
Our partner technology transforms content into commercial impact.

Contact
LetsGrow@VisitAbuDhabi.co.uK